About the Founder & CEO
Steve Birrell is the Founder and CEO of Bridger Business Solutions, the company behind AIM Software, and brings decades of experience leading and operating manufacturing and production-driven businesses.
Over the course of his career, Steve consistently encountered the same challenge: traditional accounting systems provided financial history, but little insight into operational flow, constraints, or real drivers of profitability. Critical decisions around pricing, scheduling, inventory, and capacity were often made using disconnected tools, spreadsheets, or intuition—because existing software wasn’t built for how manufacturing businesses actually operate.
AIM Software was created to solve that problem.
Steve founded AIM to align accounting, inventory, production, and operations into a single, connected system—built on throughput accounting principles and designed around real-world workflows. The platform reflects how work moves from quote to cash, enabling leaders to see constraints clearly, understand performance in real time, and make better decisions with confidence.
As CEO, Steve remains closely involved in product strategy and customer collaboration, ensuring AIM stays practical, intuitive, and focused on delivering clarity—not complexity—for growing manufacturing businesses.
The goal of AIM mirrors Steve’s philosophy:
Build systems that support better decisions, healthier operations, and sustainable growth.
Our Team
Rebecca Seago-Coyle
Rebecca Seago-Coyle brings more than 20 years of experience leading program management, operational strategy, and business transformation initiatives across healthcare, technology, and data-driven organizations.
Her expertise spans product operations, PMO leadership, process optimization, and cross-functional execution in both startup and enterprise environments.
At AIM Software, Rebecca helps shape the product vision and operational strategy, focusing on connected systems that unify accounting, inventory, production, and management into a streamlined operational ecosystem.
She believes software should simplify complexity, improve decision-making, and help businesses scale with clarity and confidence.
Strategy & Operations DirectorMark Morrill
Mark Morrill is the Engineering Director for AIM Software and brings nearly 30 years of experience in the software industry.
He specializes in software quality and automation, driving efficiencies through reliable engineering practices. Much of his career has centered on integrating applications and enabling server-to-server communication using custom protocols, APIs, and web hooks.
Mark believes these integrations not only add value to software ecosystems but also enhance user experience and operational efficiency. Under his leadership, AIM Software is being designed to integrate with complementary platforms such as ProShop.
Engineering DirectorLead DeveloperLeRoy Verwolf
UI/UX Developer Joshua Wilcox
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.